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	<title>That Animal Eats Deer</title>
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	<description>Marketing Fables For the Non-Marketer</description>
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		<title>That Animal Eats Deer</title>
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		<title>Shoestring marketing tip #1: local online reviews</title>
		<link>http://vickyjones.wordpress.com/2010/03/14/shoestring-marketing-tip-1-local-online-reviews/</link>
		<comments>http://vickyjones.wordpress.com/2010/03/14/shoestring-marketing-tip-1-local-online-reviews/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 01:58:14 +0000</pubDate>
		<dc:creator>Vicky</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[consumer behavior]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://vickyjones.wordpress.com/?p=432</guid>
		<description><![CDATA[The culture of reviewing I read an online review yesterday for a self-help book that actually said this: I only read the first page. As a buyer with an obvious need, I was looking for an answer from the first page. guess i have to finish the book before my problems could be solved. Fortunately, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=vickyjones.wordpress.com&amp;blog=7272884&amp;post=432&amp;subd=vickyjones&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>The customer is always right: part two</title>
		<link>http://vickyjones.wordpress.com/2010/02/11/the-customer-is-always-right-part-two/</link>
		<comments>http://vickyjones.wordpress.com/2010/02/11/the-customer-is-always-right-part-two/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 01:18:18 +0000</pubDate>
		<dc:creator>Vicky</dc:creator>
				<category><![CDATA[consumer behavior]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://vickyjones.wordpress.com/?p=248</guid>
		<description><![CDATA[#1 The client looked over the consultant&#8217;s proposal.  &#8220;Well, this looks reasonable,&#8221; he conceded, &#8220;but I know that things are tight for you right now.  What about I pay you half of what you&#8217;re offering?  It&#8217;s better than nothing, right?&#8221; #2 &#8220;What do you mean the plow won&#8217;t get here for two more hours?!&#8221; the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=vickyjones.wordpress.com&amp;blog=7272884&amp;post=248&amp;subd=vickyjones&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>First things first</title>
		<link>http://vickyjones.wordpress.com/2009/07/11/first-things-first/</link>
		<comments>http://vickyjones.wordpress.com/2009/07/11/first-things-first/#comments</comments>
		<pubDate>Sun, 12 Jul 2009 00:31:12 +0000</pubDate>
		<dc:creator>Vicky</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://vickyjones.wordpress.com/?p=398</guid>
		<description><![CDATA[I asked a group of students, “How many of you think that Wal-Mart is good to its employees?” A few hands went up. I asked them why. The answers were varied: My sister worked there. All the people who work at my Wal-Mart look happy. They bring jobs to my community&#8230;. I asked the thirty [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=vickyjones.wordpress.com&amp;blog=7272884&amp;post=398&amp;subd=vickyjones&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>We see what we look for</title>
		<link>http://vickyjones.wordpress.com/2009/06/20/we-see-what-we-look-for/</link>
		<comments>http://vickyjones.wordpress.com/2009/06/20/we-see-what-we-look-for/#comments</comments>
		<pubDate>Sun, 21 Jun 2009 04:02:46 +0000</pubDate>
		<dc:creator>Vicky</dc:creator>
				<category><![CDATA[consumer behavior]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://vickyjones.wordpress.com/?p=384</guid>
		<description><![CDATA[True story #1: I have a friend who is a dedicated patron of the small shops in a nearby village with a thriving art community.  When I go out with her, she requires that we stop at every blessed shop and strike up a conversation with every single shopkeeper.  Except the glass shop.  And the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=vickyjones.wordpress.com&amp;blog=7272884&amp;post=384&amp;subd=vickyjones&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>New Rules of Marketing and PR</title>
		<link>http://vickyjones.wordpress.com/2009/06/18/new-rules-of-marketing-and-pr/</link>
		<comments>http://vickyjones.wordpress.com/2009/06/18/new-rules-of-marketing-and-pr/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 22:05:38 +0000</pubDate>
		<dc:creator>Vicky</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[resources]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://vickyjones.wordpress.com/?p=379</guid>
		<description><![CDATA[A webinar I won't miss.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=vickyjones.wordpress.com&amp;blog=7272884&amp;post=379&amp;subd=vickyjones&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Winning the Yellow Pages War</title>
		<link>http://vickyjones.wordpress.com/2009/06/16/winning-the-yellow-pages-war/</link>
		<comments>http://vickyjones.wordpress.com/2009/06/16/winning-the-yellow-pages-war/#comments</comments>
		<pubDate>Tue, 16 Jun 2009 20:21:28 +0000</pubDate>
		<dc:creator>Vicky</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://vickyjones.wordpress.com/?p=369</guid>
		<description><![CDATA[Vicky Jones will present a half-day seminar "Winning the Yellow Pages War" at the end of June in Madison, WI.  Download a flyer at http:www//vickyjones.com/ypflyer.pdf<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=vickyjones.wordpress.com&amp;blog=7272884&amp;post=369&amp;subd=vickyjones&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Rethink doing it yourself</title>
		<link>http://vickyjones.wordpress.com/2009/06/13/rethinking-doing-it-yourself/</link>
		<comments>http://vickyjones.wordpress.com/2009/06/13/rethinking-doing-it-yourself/#comments</comments>
		<pubDate>Sun, 14 Jun 2009 02:42:46 +0000</pubDate>
		<dc:creator>Vicky</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[communications]]></category>

		<guid isPermaLink="false">http://vickyjones.wordpress.com/?p=354</guid>
		<description><![CDATA[Doing it yourself, instead of hiring an expert, might cost you.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=vickyjones.wordpress.com&amp;blog=7272884&amp;post=354&amp;subd=vickyjones&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>f u cn rd ths&#8230;</title>
		<link>http://vickyjones.wordpress.com/2009/06/03/f-u-cn-rd-ths/</link>
		<comments>http://vickyjones.wordpress.com/2009/06/03/f-u-cn-rd-ths/#comments</comments>
		<pubDate>Wed, 03 Jun 2009 19:32:09 +0000</pubDate>
		<dc:creator>Vicky</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://vickyjones.wordpress.com/?p=338</guid>
		<description><![CDATA[People shouldn't have to learn a new language to figure out what the heck you're talking about.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=vickyjones.wordpress.com&amp;blog=7272884&amp;post=338&amp;subd=vickyjones&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>For Love of Cat</title>
		<link>http://vickyjones.wordpress.com/2009/05/15/for-love-of-cat/</link>
		<comments>http://vickyjones.wordpress.com/2009/05/15/for-love-of-cat/#comments</comments>
		<pubDate>Fri, 15 May 2009 21:20:06 +0000</pubDate>
		<dc:creator>Vicky</dc:creator>
				<category><![CDATA[benefits]]></category>
		<category><![CDATA[consumer behavior]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[pricing]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[value]]></category>

		<guid isPermaLink="false">http://vickyjones.wordpress.com/?p=182</guid>
		<description><![CDATA[Pricing issues are hardly ever about price -- they're about value.  If people are talking about price, it's because you yet haven't tapped in to what it is they truly care about.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=vickyjones.wordpress.com&amp;blog=7272884&amp;post=182&amp;subd=vickyjones&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Junior</media:title>
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		<title>Brown on brown</title>
		<link>http://vickyjones.wordpress.com/2009/05/09/brown-on-brown/</link>
		<comments>http://vickyjones.wordpress.com/2009/05/09/brown-on-brown/#comments</comments>
		<pubDate>Sat, 09 May 2009 22:31:16 +0000</pubDate>
		<dc:creator>Vicky</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[communications]]></category>

		<guid isPermaLink="false">http://vickyjones.wordpress.com/?p=251</guid>
		<description><![CDATA[W poorly-designed advertisement can undermine a strong story -- even if it looks beautiful.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=vickyjones.wordpress.com&amp;blog=7272884&amp;post=251&amp;subd=vickyjones&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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